Playboy Joins The Sandbox Virtual World, with NFTs and Special Events to be featured in the Lifestyle Firm’s Metamansion
On July 11, Playboy, a lifestyle and entertainment company founded in 1953, announced a licensing partnership with The Sandbox, a virtual world based on blockchain. The two companies described the newly formed partnership as one that aims to bring a Playboy-themed “social gaming experience” to Metaverse viewers. PLBY Group, Inc. (NASDAQ: PLBY), commonly known as Playboy, announced Monday that the company is collaborating on a blockchain project called The Sandbox. Launched in March 2012, the Sandbox platform has evolved from a two-dimensional (2D) game to a three-dimensional (3D) meta-universe based on Ethereum. Playboy Ads shows an authorizing collaboration with the Sandbox, and the company indicates that users can dive into “Matthaned”. Metamanson Sandbox-Graftped will have non-reputable tokens (NFT) sets, programmed programs, social sports, and game experiences through the Flabooy Content Library.
Life and entertainment company has been part of Blaksein for some time. In March 2018, Playboy TV announced that it had launched a multi-currency wallet, but the plan reportedly collapsed after four months. In April 2021, Playboy announced that it had partnered with Nifty Gateway to launch an NFT collection called “Liquid Summer”. Next July, the entertainment company will team up with Super rare to release the Miami Beach NFT collection. A recent partnership with Sandbox includes NFTs and a “special experience for the Rabbit Playboy community”.
Playboy is one of the many brands that joined the Sandbox last year. On May 19, Bitcoin.com reported on Jamiroquai, an acid jazz-funk band working with the virtual world Web3. Sandbox has partnered with gaming giants Square Enix and Ubisoft to launch Dungeon Siege IP and Rapids in the land of blockchain gaming. Playboy has been a pioneer for 70 years, and the company believes that Blakcain’s world offers a dynamic base to open future waves. “Entertainment Company will continue to attract all generational users and website -3,” said Sebastian Bochket, Coo and Sandbox founder.