The NBA and Sorare Collaborate to Create a Licensed NFT Game. French fantasy gaming startup Sorare has struck a deal with the National Basketball Association (NBA) to develop a non-fungible token (NFT) game under its license. The company, which has already signed similar agreements with a number of European soccer leagues, including North America’s Major League Baseball (MLB) and Spain’s LaLiga, is now an official NBA NFT partner. French fantasy NFT game company Sorare has announced a new partnership with the North American National Basketball Association (NBA) to develop a new NFT-based game. Sorora can also take part in a series of amazing challenges played out on stage. NBA commissioner Adam Silver said of the development:
Our partnership with Sorare gives NBA fans a whole new way to interact with our teams and players. With Sorare’s growing fantasy NFT platform, we see significant opportunities to grow our fan community and grow NBA basketball around the world. This is not the league’s first attempt at blockchain. Dapper Labs, the company that developed the Cryptokitties game on Ethereum, also partnered with the NBA to launch Top Shots in October 2020 with great success. Nicolas Julia, co-founder and CEO of Sorare, said:
Basketball is one of the most popular sports in the world, and we’re excited to bring fans closer to their favorite teams and players with Sorare: NBA.
This new partnership represents the third match on the Sorority fantasy platform with similar agreements with similar leagues in different sports and countries. Last September, the site partnered with the Spanish League, one of Europe’s most popular soccer leagues, and its German rival, the Bundesliga. Therefore, the company signed a similar agreement with MLB (Major League Baseball) and launched baseball on its platform last May, becoming an official partner of the NFT association. With its latest investment, Surare raised $600 million in a Series B investment round in September 2021, increasing its valuation to $4.3 billion.