Golden State Warriors Star Guard Stephen Curry is Partnering with Under Armour

December 22, 2021



Golden State Warriors star guard Stephen Curry is cooperating with activewear brand Under Armour on a NFT drop to commend his new record as the National Basketball Association’s record-breaking top three-point shooter.

To pay tribute to this record-breaking shot, the collection will feature 2,974 non-fungible tokens that are digital copies of the Under Armour-made Curry Flow 9 sneakers Curry was wearing when he broke NBA legend Ray Allen’s record on Dec. 14.

The Genesis Curry Flow NFT collection is the main wearable, cross-platform shoe NFT, as per Under Armour. Metaverse-trotting sneakerheads, celebrate. The virtual kicks can be worn across three metaverses Decentraland, The Sandbox, and Gala Games in different pixel styles.

With this first NFT drop, Under Armour follows its two biggest competitors, Nike and Adidas, into the universe of digital collectibles. Germany’s Adidas as of late cooperated with Bored Ape Yacht Club on a metaverse shoe project, and recently, Beaverton, Ore.- based Nike gained virtual shoe organization RTFKT.

Under Armour Collection Will Launch on December 22

The Under Armour collection will drop at 1 a.m. UTC on December 22. Each NFT will be valued at $333, and all returns will go to kids’ games noble cause. In Gala Games’ Town Star reproduction game, players will actually want to utilize the Genesis Curry Flow NFTs to get in-game prizes.

We were unable to have picked a more historic second for Gala Games to enter sports collectibles interestingly, composed Gala Games Chief Strategy Officer James Olden in a public statement. We are excited to be the main platform for this drop that offers play-to-earn utility in-game that really compensates players.

On Dec. 17, Curry dispatched one more collection of 2,974 NFTs portraits of himself, not digital shoes commemorating his accomplishment.


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