After denouncing the digital collectible concept, Kanye West files trademarks describing NFT technology.
The American musician Ye (also known as Kanye West) is getting into the world of non-fungible tokens (NFTs) and the metaverse, according to trademark filings with the United States Patent and Trademark Office (USPTO). Mascotte Holdings Inc., the record producer’s company, filed 17 trademarks, with elements of the trademark summaries describing digital collectibles like NFTs. Josh Gerben, the proprietor of Gerben Intellectual Property and a trademark attorney, tweeted on Wednesday that rapper and singer Ye and his company Mascotte Holdings had filed new trademarks. “Kanye West has submitted 17 additional trademark applications around his YEEZUS name,” Gerben stated. According to the documents, “YEEZUS-branded amusement parks, NFTs, toys, and other products will be launched.”
In February, West slammed the non-fungible token (NFT) business, claiming that he is solely interested in building real-world products. “I’m mostly interested in creating real-world products.” Food that is actually edible. Clothes that are real. “Real shelter,” West said on Instagram at the time. “Do not request that I perform a f***ing NFT.” However, West’s Instagram post about NFTs included the phrase “Ask me later.” West is no stranger to cryptocurrency, having previously stated that bitcoin supporters “truly have a vision on what the actual freedom of America and humanity would be.” West was also running for President of the United States in the 2020 election at the time. The trademark filing applications with the USPTO were filed on May 27, 2022, according to the trademark summary.
Mascotte Holdings, owned by Kanye West, has joined a flood of well-known brands that have filed trademarks relating to NFT and the metaverse. New Balance, Crocs, Urban Outfitters, Walmart, Ralph Lauren, and Abercrombie & Fitch have all filed trademarks related to digital collectibles and blockchain technology with the United States Patent and Trademark Office. Samsung, Gap, Adidas, Nike, Hennessy, Coca-Cola, and Pepsi-Cola are just a few of the corporations that have previously released NFT and metaverse products.
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