Sportswear brand Adidas and Italian luxury fashion house Prada, which recently ventured into the metaverse, have combined efforts to launch another non-fungible token (NFT) project based on the Polygon organization. The project will permit fans to contribute their own designs.
Adidas & Prada Will Sell Collection of NFT Created by Digital Artist
Prada and Adidas Originals said they will sell a collection of NFTs planned by the digital artist Zach Lieberman on SuperRare between Jan. 28 and Feb. 3. The returns from the NFT deal will be given to a foundation supporting artists and creators.
This Prada-Adidas tie-up is one more indication of apparel brands from both haute couture and quick fashion aggressively entering the industry trying to give customers a more digital experience.
Morgan Stanley predicts the complete NFT market is relied upon to develop to $300 billion by 2030. The report distinguishes luxury brands, for example, Balenciaga, Gucci, and Kering as in the best position to profit from digital collaborations in the metaverse.
From January 24, fans will actually want to register with a digital wallet to create and mint NFTs by presenting a photo, utilizing a channel planned by the digital artist Lieberman. The project will then, at that point, pick 3,000 supporters who will likewise claim IP rights to their individual NFTs and have the option to partake in the drop soon thereafter.
Adidas & Prada Will Launch Their Third Collaboration
Prada and Adidas said they will likewise launch their third collaboration, dubbed the Adidas for Prada Re-Nylon collection, in the metaverse. Prada sees the emergent metaverse as another space for the brand to re-define luxury for the future and cultivate shared experiences that honor the brands’ soul of experimentation and creativity. Most recently, leisure footwear organization Crocs recorded a trademark application on January 11 that would grow its brand into the realm of non-fungible tokens (NFTs).
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