Renault and The Sandbox Form Partnership to Bring Automotive Experiences to the Metaverse. The Korean subsidiary of Renault, a historic brand in the automotive industry, has partnered with The Sandbox, an Ethereum-based meta universe platform, to enter the meta universe space. With this partnership, Renault Korea plans to consolidate its brand presence in the Metaverse and provide customers with Renault-based virtual cars. Renault, one of the largest automotive companies in the world, signed a contract with The Sandbox to be present in the virtual world of Metaverse. The Korean subsidiary of the organization is responsible for building the brand in this space through a series of car-related events to introduce virtual customers to the company’s products. This automotive experience aims to enrich the sandbox platform and allow Renault to reach a wider audience by expanding the range of potential consumers of its products. Cindy Lee, CEO of Sandbox Korea, spoke about the collaboration:
This partnership is a great example of collaboration. Sandbox can create without any industry constraints. We can introduce new types of experiences that combine cars and digital assets in the sandbox. Renault is not the first automaker to plan to put products on the Metaverse. In fact, the Metaverse has become a hot spot for these companies. In April, Volkswagen ran an ad campaign called “Light Game”, where users had to hunt for NFTs in the Metaverse environment. Japanese automaker Nissan used the Metaverse to launch one of its latest electric cars, the Sakura. The company has created a virtual world where customers can drive a car and study its properties and shapes. According to Nissan, the experience of “the ability to join new audiences as before”. In addition, the company stated that “delighted with new and new digital approaches for our products.” Hyundai offers the experience of the future movement in the virtual movement studio located in the world Mattavars itself, which is managed by Navar Z.