NHL joins together with Marketplace Sweet to enter the NFT market.

June 24, 2022

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NHL joins together with Marketplace Sweet to enter the NFT market.

The National Hockey League announced its collaboration with NFT Marketplace Sweet on Thursday. The league’s entry into the world of digital collectibles will be through this cooperation. To kick off the 2022–2033 NHL season, the partnership—to which the league’s players and alumni association belong—will go online in October.

NHL fans may anticipate a variety of experiences in the NFT marketplace. Including digital artefacts that feature historical milestones, game highlights from previous and current seasons, and the best performances by NHL players. Additionally, users will be able to showcase their collections in 3D interactive trophy rooms, specialised packs, and gamified collecting experiences on the marketplace. Among these options are dynamic NFTs, which adapt based on the information currently available about the team. The items would also be available on the market for enthusiasts to purchase, sell, collect, and exchange. The statement, however, did not specify which blockchain will serve as the marketplace’s home.

The NHL is the latest athletic organisation to embrace digital memorabilia. In collaboration with DapperLabs, the NBA debuted Top Shot NFTs, its online marketplace for collectibles, in 2020. Similar to how the NFL released its own NFT game, the MLB will soon release its own NFT game. Crypto businesses have backed out of sports partnerships, though, because to the sharp decline in the value of cryptocurrencies. This is the case as cryptocurrency businesses fight to survive the market’s dramatic sell-off. A collaboration agreement between FTX and the Los Angeles Angels was recently terminated. In a similar vein, reports claim that a patch agreement between a cryptocurrency startup and the NBA’s Washington Wizards has failed.

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