Meta introduces digital collectibles for Instagram and Facebook on Polygon
Polygon CEO Ryan Wyatt discovered on Twitter that the corporation has teamed with Meta to expand an NFT platform for Instagram and Facebook. The collaboration will make Polygon’s blockchain surroundings to be had to Meta’s combination of 2.9 billion users.
Wyatt said that Meta picked Polygon due to its carbon-impartial footprint and scalability. Meanwhile, Meta CEO Mark Zuckerberg revealed on May 9 that limited testing of NFTs is ongoing on Instagram and that “similar functionality” will be available on Facebook “soon.”
A post on the Instagram Creators website provided further information about how the NFTs would function on the app. It verified that “there would be no expenses connected with uploading or sharing a digital collectable on Instagram” and provided further information about how NFTs will be presented. Meta will initially only provide a restricted number of authors and NFT projects access to NFTs. The most well-known figure is perhaps Gary Vaynerchuck, who introduced his Vee Friends NFTs with remarkable popularity in 2021.
@adambombsquad, @bluethegreat, @bossbeautiesnft, @cynthiaerivo, @garyvee, @jenstark, @justmaiko, @maliha_z_art, @misshattan, @nopattern, @oseanworld, @paigebueckers, @phiawilson, @swopes, and @yungjake will have access to digital collectibles first.
Facebook and Instagram marketplaces have 250 million monthly users and generate hundreds of millions of dollars in income. Meta may be able to offer NFT sales on its marketplace in the future with the introduction of web3 technologies into their tech stack. The largest NFT marketplace, OpenSea, has over 1 million active users, whereas Meta marketplace has approximately 1 billion active users.
Zuckerberg wants Meta to concentrate on 3D NFTs utilized within a Metaverse. The switch from Facebook to Meta signaled a clear determination to seize control of the space. The decision to collaborate with Polygon, in addition to other layer-1 solutions such as Ethereum, is anticipated to promote acceptance among Meta’s consumer base’s crypto novices. Much of the public attention for cryptocurrency in recent months has been centered on the seeming excessive energy use.