The global payment giant, MasterCard ramps up its exposure to blockchain again by announcing its partnership with Polygon for an accelerator program that would help musicians to build their careers through Web 3.0.
MasterCard plans to collect five emerging musicians globally with mentors and further help them establish their brand in the Web 3.0 music space through this program. It also aims to educate people and help them understand what avenues web3 tech can offer for musicians.
Through this program, the artists would also receive exclusive access to special events, music releases, etc. The first step towards making this program successful is teaching the artists how to build the brand and representing them in the virtual world. Later in the year, the program would also culminate with live–streamed artists.
Furthermore, MasterCard is also launching an NFT collection known as” MasterCard Music Pass” for all those who would not be selected for the program. As a result, the program aims to provide hodlers educational materials from unique resources, provide multiple collaboration support and accelerate the career of budding musicians.
Alongside, Polygon has always been looked upon as the prime hub for music–related Web 3.0 projects. Also, it is reported that Warner Music Group, the global entertainment giant also partnered with Polygon studio and LGN.io to develop a Web 3 music platform called LGND music.
Similarly, the potential of the Polygon would also be utilized by MasterCard to support its Web 3.0 Musician program. The MasterCard has been actively involved in blockchain and crypto sectors for some time now and is all set to make an introduction in an NFT space too.
Around October 2022, MasterCard partnered with Paxos to facilitate cryptocurrency trading and related services. Alongside, MasterCard also launched its crypto fraud protection tool to allow banks and institutions to identify and prevent fraud on crypto merchant platforms.