African celebs travel to the moon with Degens.
African Dijon goes on a mission to the moon. With cryptocurrency, the savings of Africans are protected from rampant inflation, they can get jobs online 3 and there is always the possibility of a breakthrough opportunity that will change their career forever. People from different backgrounds make this journey into space. These crypto-astronauts have been reluctant to announce their involvement in the blockchain space until recently. The public sentiment around cryptocurrency has been extremely negative, as massive cryptocurrencies have spread across the continent, destroying hard-earned capital and trust in any branded cryptocurrency.
Opinions differ on the increase in celebrity engagement in the crypto space. One side of the argument thinks celebrities are desirable, while the other side thinks everything is quick money. The biggest response so far has been after the launch of FTX Africa’s “Women Who Are Crypto” campaign, which has teamed up with several female celebrities to promote cryptocurrencies to insert women into the space. Twitter Crypto quickly addressed the many criticisms of the initiative. The general argument is that the campaign can trust women already working in the crypto space rather than celebrities who are not native to a blockchain.
These celebrities have amassed a huge following, which is crucial for the main recognition that cryptocurrencies have. However, some critics point to important issues that need to be addressed. Celebrities may need to add more skins to the game to avoid pumping up and advertising shady plans to get a quick payday. As the bad image of the brand has just been cleaned up, brands, celebrities, and stakeholders need to step carefully to avoid the further controversy that would derail all the work that has been done in recent years.
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